Living in the technological age comes with knowing just about everything about – well – just about everybody, everything, everywhere. With credit due to the proliferation of social media throughout the past decade, news travels more quickly than ever before.Even though the Internet has been around since the early 1990s, it’s grown many times over, in terms of sheer size of files, number of domain names and active web users, and devices that can readily access the World Wide Web – pretty much every metric one can think of.
While the number of individuals browsing the Internet is far higher than that of total business entities, businesses have deeply-rooted interests of making sure consumers think highly of their organizations. As such, press releases are more important than ever before.
It’s true that press releases have existed for over 100 years, although it’s unlikely they’ve ever been as important as they are today. Here are eight tips you should keep in mind when writing press releases – intertwine all of them into one well-worded press release, and expect your audience to think as highly as possible of your organization.
Quotes Add Credibility
Even though you might not consciously recognize such, it’s true that including sources of credibility in press releases – in this capacity, quotes – will encourage readers to take your entity’s press release with complete seriousness and credibility. If press releases can’t be readily consumed as true, entities are better off not releasing any media at all.
Cut Down On Grammatical Errors
Entities that publish press releases for the entire world to see should make sure no grammatical errors exist in the entirety of such documents. The Internet is full of programs, most of which are free, that scan textual documents for errors.
Business entities should be able to afford premium versions of such computerized proofreaders, not to mention enlist the help of real, living writers and editors. Relying on a diversified combination of both digital and human proofreaders should eliminate all grammatical errors from your press releases.
Press Releases Need To Include Contact Info
Consumers often have questions to ask business entities in response to press releases. Even though search engines typically link consumers with searches for any entity’s contact information, press releases experience boosts to credibility when one or more persons’ contact information are added to the closing of such publications.
Try Your Best To Limit Such Publications To One Page
Press releases should never exceed two pages in length, and should ideally only consist of one page. Logos should be shrunk sufficiently to provide enough room for text, numerals, tables, charts, and contact information.
The point of press releases is to provide consumers with meaningful information in easily-read form, not something that’s as difficult to interpret as Egyptian hieroglyphics.
Document Too Long? Add Hyperlinks To Digital Documents
If your press release is published in print-based works like newspapers or magazines, make sure simple links are provided at the closing of such articles. However, in today’s world, virtually all publications will be propagated through the World Wide Web.
As such, you should always add relevant, active, accurate hyperlinks to any and all relevant information. Consumers deserve to know what’s going on.
Numbers Are Easy To Understand
Entities in need of reporting numerical information should do so in whatever format is easiest to consume. Percentages and dollar values are typically easiest to understand, as long as your entity reports them in a way that doesn’t require calculation.
Don’t Linger Around
Consumers want to know what’s going on, so be straight, and to the point. Failing to do so could lose consumers’ collective interest, cause bad press to be circulated around the Internet in response, and result in other negative outcomes.
Headlines Mean The World
If something bad happens within or related to your entity, ensure the headline is as positive as possible. However, never misrepresent situations associated with your business entity, as doing so could cause a world of trouble for your organization.