WordPress SEO Plugin Facts
- AMP pages are showing 32% higher in searches other than their html counterpoints
- The worlds #1 installed WordPress SEO plugin is Yoast with over 1,000,000+ installs in 2017
SEO Career Stats
- The phrase SEO jobs has an 23% search increase on Google during 2017 compared to 2013
Anybody who has been marketing for a few moments has heard about Search Engine Optimization (SEO). SEO is the criteria that search engines use to rank websites. But that criteria is often changing to accommodate new trends. Any blogger who wants a consistent flow of traffic will keep up with these changes.
A Secure Website
Most websites want some kind of user interaction. If you have an online store, then ideally, your users will enter their credit card information. For bloggers, the information could include just a name and e-mail address for a newsletter. Hackers know about this and they attempt to break into your website and steal your customers’ information. This is especially true if they are on an open WiFi server, such as in a coffee shop.
Google is actually rewarding websites that switch from HTTP to HTTPS. HTTPS provides a more secure connection by encrypting all of the data that is transmitted. In fact, Google will soon start flagging websites that are not encrypted. If there is anything that will deflate your traffic, it is a warning label from Google.
Algorithms That Search For Real Content
Google caught on pretty quickly to spammers who tried to exploit their system. Their algorithms are now sophisticated enough to detect when there is real underlying content. This means that you will actually have to write.
Another positive aspect of creating content is that people will come to your website for it. When they need a product, they will already have you in mind because they frequent your site. Similarly, writing content will help to establish you as an industry expert. It is a method of controlling your brand. Beyond that, content will protect against smear campaigns. If a competitor writes an article about you, it is going to be buried in the search engine results under all of your content.
Interestingly, experts predict a rise in voice searches (see SEO facts). That can already be seen with robotic products such as the Amazon Echo. But if they become as prevalent as researchers think, bloggers could have to make major adjustments.
One example could be keywords. People do not vocalize keywords in the same way that they type keywords. When typing, they might use odd query terms to yield their results. But when speaking, they will use natural language. This means that your content will have to be more conversational. A spoken search is less precise than a written search, so a highly technical website might be left behind.
The great Roman philosopher Marcus Aurelius said that intelligence is defined as adaptability. That truism still stands today. If digital marketers want to keep pace with their competitors, they need to be adaptable.