Updated 2017.08.18: As we get further and further into 2017, it becomes even more apparent how important a strong SEO strategy is to a business’s success. But unfortunately, there are still too many businesses out there ignoring the need to create a search engine friendly content strategy.If you’re still in denial that SEO can help you grow your business, here are 9 astonishing facts about search engines, content creation, and what a smart outsourced SEO campaign can deliver your business:
- 160+ billion monthly Google searches
- 51% of searches are longer than 4 words
- 66-70% of searches are Google searches
- 1,200 words count average for top content
- 90% of online users trust reviews
- 75% of marketers say SEO is content creation
- 95.3% of clicks go to the top 4 results
- 40% of store purchases start online
- WordPress Blogs get 93% more links of HTML, CSS or Platforms like Godaddy & Square Space
1. Each month, Google gets over 100 billion searches
Yes, you read that right. Every month, Google completes over 160 billion searches. That means that depending on the content you create, you literally have billions of opportunities to appear in a list of Google search results.
Today, we use Google to find answers for everything. The act has become so popular that “Google” can even be used as a verb. Whether you’re looking to purchase a product or you’re looking for the answer to a question, your first instinct is probably to check Google.
If you want a chance of appearing in the billions of results that appear for these searches, you need to connect with the keywords people are using to search. The best way to do that? Develop a strong SEO reseller strategy.
2. About half of all searches are longer than 4 words
Many marketers like to believe that users are searching using just a few words, but the reality is that about half of all searches involve long tail keywords.
If your SEO strategy only includes short keywords involving one or two words, you will need to readdress your plan. Without the use of some long tail buyer intent keywords, you could be losing business.
3. Between 65 and 70% of all searches are done on Google
With 100 billion searches every month, it isn’t surprising that Google dominates the search engine market. Other popular search engines include Bing and Yahoo, which share the majority of the other 30%.
This stat is relevant to SEO strategies because it tells which site marketers should aim to please. In many ways, other search engines follow in the footsteps of the guidelines that Google sets. While you may think targeting a different search engine can help you reach the top of the results, you could actually be hurting yourself if they change their standards to align with Google.
4. The highest ranking content is about 1,200 words
We frequently think of the busy reader who doesn’t want to spend more than five minutes reading a page, Google shows that longer content actually has a higher chance of making it towards the top of the page.
In 2016, marketers should consider longer blog posts and well thought out ebooks filled with targeted keywords.
5. Almost 90% of users trust online reviews
For local businesses, online reviews are a crucial part of a local SEO strategy. They help potential customers identify if the business is someone they hope to follow through with or if it is a company to be avoided at all costs.
While some individuals may believe that an online review isn’t going to deter anyone away from a company, statistics show that 88% of individuals actually trust online reviews the same way they would trust a friend or family member’s recommendation.
6. Websites with WordPress blogs see 93% more inbound links
When it comes to companies that Google is going to recommend to searchers, they need to be reliable and share information worth reading. One of the best ways for Google to measure great content is by the number of other reliable web pages that link to that site.
If getting inbound links is part of your SEO strategy, you will want to have a blog. A blog gives you another pathway to share information that companies can link to and a way to post new quotes, statistics or insights without needing to change your entire website.
7. About 3 out of 4 marketers say relevant content creation is the most effective SEO strategy
In a recent study, 72% of marketers said relevant content creation is the most effective tactic when creating an SEO strategy, which beat out other popular tactics like keyword research, frequent blogging, and mobile search optimization.
While all are important, creating content that is relevant to readers and what they are looking for is the best way to appear on the top of a Google list of search results and grab attention from the customer.
8. About 96% of clicks in a search result go to the Top 4
While the top slot in a Google search is almost always the first website to be clicked, being in the Top 4 results can help you ensure that you will get noticed.
Many marketers aim to be on the first page, but in many ways the first page is good, but not good enough. Chances are your potential visitors will find what they’re looking for in slots 1, 2, 3, or 4.
9. Over 4 of 10 potential customers will research the store before purchasing.
Regardless of if you’re a store front or an online business, 43% of shoppers will research a company before conducting new business (SEO statistics).
With all your company details at their finger tips, they’re going to take advantage of reviews and customer information. You need to be sure that they can find a positive experience when they look you up online.
The need for a natural SEO service will only continue to grow. While some people believe fighting for an online presence isn’t necessary, these statistics help make it clear that those individuals will struggle to reach the top of success. Consider how these numbers, facts, and sources influence your business as you and your marketing team work to reevaluate your SEO strategy for 2016 and beyond. (learn more SEO Statistics 2017)