Our Natural Process
Our technical optimization updates are steady and continual so that updates are always occurring on your website and campaign. This high-touch strategy is one of the reasons why it is so effective and lasting. We have real strategists here in Arizona that do everything by hand in a prioritization they see as most effective for each client.
The natural improvement occurs on a continuous 2-3 month cycle so search engines always see progression and momentum. We have found our clients ranking results to be much higher with this unique and “organically grown” process. We love to do it and we hope you love the results.
Below is a brief rundown of the tasks that take place on the onset of your campaign.
Technical optimization
- Full harvest of entire site, pages, content, images and text for backups elements
- Internal authority audit where we discover which pages are the strongest
- Site page load speed and image load time assessment and optimization.
- Leverage existing website ranking power and provide signals that our content is valuable
- Social boost influencer outreach where we notify influencers that are within the vertical and other social heavy weights about your content
- Light technical optimization happens when quick wins are found during this discovery process.
- Visual verification and inspection of the following checklist completed over the course of the first 2 months:
Authority Development
- We have a proprietary process were we boost each client’s existing links by refreshing their presence to online aggregators and search engines this has been initiated for you.
- Manual Local citations are built on a continual basis
- Influencer outreach campaigns where we notify potential bloggers about interesting content
- Initial linking opportunities identified and sent to our manual link builders by your strategist.
- Guest Posting Outreach begins and influencer relations ships are created.
Competitive Analysis
- Competitors indirect and direct are identified and their backlink profiles are perused for opportunities.
- High Quality Directory, Web 2.0, and social profiles placements are attained.
Our internal manual link builders also start their vetting process for linking opportunities.