Todays consumers are multi device users ands tech savvy. There are no more online shoppers that have not seen 99 banners ads a day for quite a while. Lets face it no matter your age if you are not online now, more than likely there are no plans to start. We'd think over 33% have developed a serious condition named banner advertising ad blindness.
Here's where we go into psychoanalysis.
So . . . to sort the wheat for the chafe(so to speak), The customers brain has learned to filter out unheeded distractions to get to the what? . . . say it together now; relevant ["content"] with value after purposely or not clicking Google Adwords ads they subconscious began to ignore outside information hat no loungers seems relevant for immediate storage.
Ad blindness was first a myth to many. most forum owners could not count the amount of adsense they were making and it was a banner ad campaign free for all.But the forums the first to embrace the banner ad were also the first ones to succumb to the ad blindness that occurs to all viewers innately. In the mid 2000's large automotive forums like dsmtalk and dsmtuners may 10'000$ a month in adsense revenue that drop steadily to 3% of that eventually.
Yes the numbers are currently completely made up but its serves to illustrate the point that Google ads are not to be relied upon for your growth goals. It is easy to understand why Ads become less efficient with time and eventually no longer warrant the huge prices that Google Adwords Campaign management services cost.
OK we get it its important but:?
Content marketing is an advertising strategy of (distributing creative valuable, product relevant and cross platform consistent content to drive interest of an analysis defined customer base, with the ideal goal resulting in measurable consumer conversions
As an ongoing process with online content advertising you can curate relevant content and received in bound SEO and organic rankings in search engines and you can create value by making your owned media the type of content that satisfies the cravings of your customers needs.
Some term it non interruption marketing because it does not to create a sale so much as inform the buyer on why your offerings are so good.
Examples of Content Marketing
Now a days you see a lot of hype on the new fad in search adverting as "CONTENT MARKETING". Love how the S.E.O world can turn something proper an good into a strategy? You see what other agencies may call [content marketing services], we call it building really great web sites. In fact the plans and methods of content marketing are elements of a good web design and content branding package.If you want to learn what is content marketing you can watch our video below.
You see your data and owned media are your digital currency so to speak. Its only as valuable as you invest into it. We create holistic voice brands and cross channel spread the engaging and relavant discussions your customers need to build brand loyalty. So I leave you with this thought would you prefer a new business to develop and nurture tour content from an original perspective? Or . . . Is it better a trusted consultant to drive your digital ad experiences to the content marketplace.